Get more ideas in the “Publicizing Child Care Openings” online class

When a parent needs child care, they will most likely do an internet search for child care near them.  It is so important to list your child care program and website on the many child care directories out there.  The more directories you are included in, the more likely parents will find you.  In addition to your state licensing website (who should have you listed), here is a list of many child care directory websites that you can add your program to:

Using daycare marketing tips will ensure that your home based daycare stays full to capacity. According to Merriam Webster, advertising is defined as, “the action of calling something to the attention of the public”.


It’s an opportunity to toot your own horn. You are a professional child care provider and you want potential parents and children in your area to know that you exist.


So, how do you get the word out?


There are two absolutely free ways to advertise child care. Once you are established, these two forms of daycare marketing will likely be responsible for most of the business you receive.



Child Care Resource and Referral. This is an excellent resource and accounted for nearly half my enrollees over a period of a dozen years. This is a service that matches parents looking for providers with available daycare homes in their area. This is a great form of daycare advertising that works year round. Here, in Minnesota, I didn’t need to do anything other than get my license to be added to the list. Once you have your license, feel free to contact them to make sure you have been added.


*This is also an excellent resource for lists of classes or workshops available to enhance the quality of the care you provide. They also provide grant information to licensed providers.


Word-of-Mouth Advertising. Tell everyone you know about your new venture. Daycare advertising is easy when you notify neighbors, co-workers, family and friends. Do not limit yourself to only those that have children. Everyone has the potential to know someone in need of child care. The people who know you best will be able to refer people looking for child care directly to you.


There is no better form of daycare marketing than to have satisfied parents tell others about you. Run your child care home like a professional, keeping both children and parents happy, and over time there may be no need to publicize. Parents who referred other parents accounted for half of the children in my care.


When you are first starting out however, your daycare marketing campaign will have to be creative.


(Taken from Online Article Day Care Marketing)